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State of the Screens

YouTube Now Makes More Money Than Netflix

By February 18, 2021No Comments

Youtube on Mobile Device Screen

YouTube advertising revenue (YoY growth):
1) 2017 – $8.2B
2) 2018 – $11.2B (↑ 37%)
3) 2019 – $15.1B (↑ 36%)
4) 2020 – $19.8B (↑ 31%)

Big question: What is driving YouTube’s ad growth?

Quick answer: CTV.

Daily CTV hours watched on YouTube, according to Tubefilter:
1) 2019 – 250M
2) 2020 – 450M (↑ 80%)

Interesting: YouTube ad revenue is now larger than Netflix subscription revenue.

Youtube Ad Revenues Only vs Netflix total Revenues Graph (in millions USD)

More #1: The North Carolina Kid Who Cracked YouTube’s Secret Code


More #2: What if Google never acquired DoubleClick?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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