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State of the Screens

Are We Past The Peak Of Peak TV?

By February 18, 2021No Comments

Big news: The number of original scripted shows fell for the first time since at least 2009.

Original scripted shows by year (YoY growth) according to FX:
1) 2009 – 210
2) 2010 – 216 (↑ 3%)
3) 2011 – 266 (↑ 23%)
4) 2012 – 288 (↑ 8%)
5) 2013 – 349 (↑ 21%)
6) 2014 – 389 (↑ 11%)
7) 2015 – 422 (↑ 8%)
8) 2016 – 455 (↑ 8%)
9) 2017 – 487 (↑ 7%)
10) 2018 – 495 (↑ 2%)
11) 2019 – 532 (↑ 7%)
12) 2020 – 493 (↓ 7%)

More #1: Pandemic puts Peak TV on pause

 

More #2: Has Peak TV Already Peaked?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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