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State of the Screens

Super Bowl LV Viewership: By the Numbers

By February 8, 2021No Comments

Super Bowl LIV Lombardi Trophy

Total viewership for past 10 Super Bowls (YoY growth) according to Sports Media Watch:
1) 2011 – GB-PIT (FOX) – 111.0M (↑ 4%)
2) 2012 – NYG-NE (NBC) – 111.7M (↑ 1%)
3) 2013 – BAL-SF (CBS) – 109.2M (↓ 2%)
4) 2014 – SEA-DEN (FOX) – 113.3M (↑ 4%)
5) 2015 – NE-SEA (NBC) – 115.8M (↑ 2%)
6) 2016 – DEN-CAR (CBS) – 113.7M (↓ 2%)
7) 2017 – NE-ATL (FOX) – 113.7M (↑ 0%)
8) 2018 – PHI-NE (NBC) – 118.0M (↑ 4%)
9) 2019 – NE-LAR (CBS) – 113.3M (↓ 4%)
10) 2020 – KC-SF (FOX) – 117.6M (↑ 4%)

Our prediction: Total viewership declines 3.1% YoY (↓ 3.7M) to 114M.

Big question #1: How does the Super Bowl compare to the World Cup?

Global TV viewers for final according to Statista:
1) World Cup 2014 – 562M
2) World Cup 2010 – 531M
3) World Cup 2018 – 517M
4) Super Bowl 2020 – ≈150M

Average Global Viewership FIFA Worldcup vs Super Bowl

The G.O.A.T. & The King: Tom Brady will pass Lebron James for most aggregate viewers in a championship tonight.

Aggregate viewers for championships by athletes

Favorite NFL broadcasting teams according to The Athletic:
1) Jim Nantz and Tony Romo (CBS) – 57%
2) Al Michaels and Chris Collinsworth (NBC) – 28%
3) Joe Buck and Troy Aikman (FOX) – 9%
4) Kevin Harlan and Kurt Warner (Westwood One Radio) – 5%

Favorite NFL Broadcasting Teams

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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