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State of the Screens

Super Bowl LV Streaming: By the Numbers

By February 8, 2021No Comments

Super Bowl LIV on CBS February 7th

Streaming viewership by year (YoY growth) according to Sports Media Watch:
1) 2012 – 346K
2) 2013 – 508K (↑ 47%)
3) 2014 – 531K (↑ 5%)
4) 2015 – 973K (↑ 83%)
5) 2016 – 1.4M (↑ 44%)
6) 2017 – 1.7M (↑ 21%)
7) 2018 – 2.0M (↑ 19%)
8) 2019 – 2.6M (↑ 29%)
9) 2020 – 3.4M (↑ 31%)

Streaming share of total viewership by year:
1) 2012 – 0.3%
2) 2013 – 0.5%
3) 2014 – 0.5%
4) 2015 – 0.8%
5) 2016 – 1.2%
6) 2017 – 1.5%
7) 2018 – 1.7%
8) 2019 – 2.3%
9) 2020 – 2.9%

Quote from Jeff Gerttula – EVP + GM @ CBS Sports Digital:
“Every year I feel like we’re on the verge of breaking the internet…

Our prediction: Total streaming grows 35% YoY (4.6M), accounting for 4.0% of total viewership.

More: How CBS will expand Super Bowl streaming viewership this year

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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