State of the Screens

Ad view growth, according to FreeWheel: 1) Video ad views (all) - ↑ 50% 2) Programmatic video ad views - ↑ 84% Share of impressions by device: 1) CTV - 60% 2) Set-top-box VOD - 15% 3) Mobile - 13% 4) Desktop -12% Share…

Big news: ESPN is looking to license their brand for sports betting with a rumored deal size of $3B+.   Big question #1: How many states have legalized betting on sports?   Quick answer: 32 states and…

    Big news: Ted Lasso is back for a much anticipated second season. Parrot Analytics estimates that viewership for the premier was 20X greater than the first season.   Why this matters: You need great…

Roblox daily active users (DAU)(YoY growth): 1) 2018-Q2 - 11.3M 2) 2019-Q2 - 17.1M (↑ 51%) 3) 2020-Q2 - 33.4M (↑ 95%) 4) 2021-Q2 - 43.2M (↑ 29%) Flashback: Roblox Isn’t…

QoQ change in pay-TV subscribers: 1) Traditional pay-TV - ↓ 646K 2) Streaming pay-TV - ↑ 70K 3) Total pay-TV - ↓ 576K Total pay-TV subscriptions (YoY growth): 1) 2019-Q2…

Big news #1: After months of public wrangling, Nielsen asked the Media Ratings Council (MRC) to pause its accreditation. Big news #2: NBCUniversal is working with 50+ measurement vendors on…

Share of impressions by length (YoY share change) according to Extreme Reach: 1) 30s - 87% (↑ 8%) 2) 15s - 13% (↓ 7%) 3) 60s - 0% (↓ 1%)…

Big News #1: The Field of Dreams game was the most-watched regular-season game since 2005. Total audience (% of total) for the Field of Dreams game according to Sports Business…

Disney+ subscribers (YoY growth): 1) 2020-Q2 - 57.5M 2) 2021-Q2 - 116.0M (↑ 102%) Flashback: Disney’s Plans To Dominate The World (And The Galaxy) Disney streaming subscribers by platform (%…

Big News: The creators of “South Park” have signed one of the largest deals in TV history. Key details for South Park + ViacomCBS deal: 1) 6 years (2021-27) 2) $900M+ in value 3) 14 made…