State of the Screens

Big news #1: TikTok passed 1B monthly users five years after launching (2017). Years after launch to reach 1B monthly users according to Axios: 1) Facebook Messenger (2011) - 4.9 2)…

Streaming households by year (YoY growth) according to Comscore: 1) 2016 - 44.0M 2) 2017 - 50.8M (↑ 15%) 3) 2018 - 59.2M (↑ 17%) 4) 2019 - 64.0M (↑ 7%) 5) 2020 - 70.2M (↑ 10%) 6) 2021 - 82.4M (↑ 17%) %…

Big news: Streaming services dominated the Emmy awards led by The Crown and The Queen’s Gambit. Emmy awards by network, according to Variety: 1) Netflix - 44 2) HBO/HBO Max…

Big news: Amazon is moving beyond licensing its smart TV OS and producing the entire TV. Big picture: Roku and Google both license their smart TV OS, but Amazon is…

Big news: Facebook and Ray-Ban have launched a pair of smart glasses called Ray-Ban Stories. Why this matters: Many believe augmented reality (AR) is the next progression in computing following…

Big News: The next phase of conference realignment in college football has started with Texas and Oklahoma leaving the Big 12 for the SEC. Why this matters: The need for…

Big news: The college football playoff may expand from 4 to 12 teams as early as the 2023 season. Why this matters: The four-team playoff has been a success over…

Big News: ESPN’s College GameDay is back for its 28th season on the road w/ 400+ shows (and counting). How it started: College GameDay’s first roadshow was on November 13th,…

Ad view growth, according to FreeWheel: 1) Video ad views (all) - ↑ 50% 2) Programmatic video ad views - ↑ 84% Share of impressions by device: 1) CTV - 60% 2) Set-top-box VOD - 15% 3) Mobile - 13% 4) Desktop -12% Share…

Big news: ESPN is looking to license their brand for sports betting with a rumored deal size of $3B+.   Big question #1: How many states have legalized betting on sports?   Quick answer: 32 states and…