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State of the Screens

Roblox Levels Up On Earnings

By August 26, 2021No Comments

Roblox daily active users (DAU)(YoY growth):
1) 2018-Q2 – 11.3M
2) 2019-Q2 – 17.1M (↑ 51%)
3) 2020-Q2 – 33.4M (↑ 95%)
4) 2021-Q2 – 43.2M (↑ 29%)

Flashback: Roblox Isn’t Playing Games

Roblox hours engaged (YoY growth):
1) 2018-Q2 – 2.2B
2) 2019-Q2 – 3.2B (↑ 50%)
3) 2020-Q2 – 8.6B (↑ 164%)
4) 2021-Q2 – 9.7B (↑ 13%)

Roblox revenue (YoY growth):
1) 2019-Q2 – $119M
2) 2020-Q2 – $200M (↑ 68%)
3) 2021-Q2 – $454M (↑ 127%)

Roblox revenue per account (YoY growth):
1) 2019-Q2 – $6.97
2) 2020-Q2 – $6.00 (↓ 14%)
3) 2021-Q2 – $10.51 (↑ 75%)

Roblox revenue per hour engaged (YoY growth):
1) 2019-Q2 – $0.037
2) 2020-Q2 – $0.023 (↓ 36%)
3) 2021-Q2 – $0.047 (↑ 100%)

Why this matters: We often talk about the future for metaverse/video game companies such as Roblox. Still they are already generating a $/hour similar to streaming video while also growing faster.

Revenue/hour in 2021-Q2 (YoY growth):
1) Vizio – $0.047 (↑ 115%)
2) Roblox – $0.047 (↑ 100%)
3) Roku – $0.031 (↑ 82%)

Video: Roblox: The Free Videogame Platform That Became a $45 Billion Public Company

More #1: Roblox, explained

 

More #2: Roblox fans are buying digital Gucci bags for thousands of dollars

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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