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State of the Screens

ViacomCBS Revenue Heads North, Content Turns South

By August 12, 2021November 15th, 2021No Comments

Big News: The creators of “South Park” have signed one of the largest deals in TV history.

Key details for South Park + ViacomCBS deal:

1) years (2021-27)

2) $900M+ in value

3) 14 made for streaming movies (2 per year)

Why this matters: With this move, ViacomCBS is bulking up on content for Paramount+ and Pluto TV.

ViacomCBS streaming ad revenue (YoY growth):
2020-Q2 – $248M
2021-Q2 – $502M (↑ 102%)

ViacomCBS streaming subscription revenue (YoY growth):
2020-Q2 – $265M
2021-Q2 – $481M (↑ 82%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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