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State of the Screens

Field of Dreams A Home Run for MLB

By August 19, 2021No Comments

Big News #1: The Field of Dreams game was the most-watched regular-season game since 2005.

Total audience (% of total) for the Field of Dreams game according to Sports Business Journal:
1) Linear TV – 5.9M (99%)
2) Streaming – 73K (1%)
3) Total – 6.0M

Key details for the Field of Dreams Game:
1) Played on a 197-acre farm in Dyersville, Iowa
2) 8K fans in attendance
3) 39 cameras
4) 50+ microphones
5) Multiple aerial drones
6) 30K cubic yards of dirt
7) 4K tons of sand
8) 2K tons of gravel

MLB Field of Dreams
Big News #2: The Cincinnati Reds (👑) vs. the Chicago Cubs is the rumored matchup for next year. Mr. and Mrs. Screens are likely to be spotted in attendance cheering on the Redlegs!

Cincinnati Reds Players Clapping
Top 5 highest-grossing baseball movies of all time according to Action Network:

1) A League of Their Own – $209M
2) Field of Dreams – $186M
3) Bad News Bears – $155M
4) Moneyball – $134M
5) The Rookie – $122M

Big question: How much does it cost to buy a Major League Baseball team?

Quick answer: $1.9B

MLB franchise value (YoY growth) according to Forbes:
1) 2012 – $607M
2) 2013 – $743M (↑ 22%)
3) 2014 – $811M (↑ 9%)
4) 2015 – $1.20B (↑ 48%)
5) 2026 – $1.29B (↑ 7%)
6) 2017 – $1.54B (↑ 19%)
7) 2018 – $1.65B (↑ 7%)
8) 2019 – $1.78B (↑ 8%)
9) 2020 – $1.85B (↑ 4%)
10) 2021 – $1.90B (↑ 3%)

Flashback: More Than A Pastime: MLB Franchise Values Continue To Set Records

Top five MLB franchises by value (YoY growth):
1) New York Yankees – $5.3B (↑ 5%)
2) Los Angeles Dodgers – $3.6B (↑ 5%)
3) Boston Red Sox – $3.5B (↑ 5%)
4) Chicago Cubs – $3.4B (↑ 5%)
5) San Francisco Giants – $3.2B (↑ 2%)

Video #1: MLB’s innovative gamble on the Field of Dreams Game

Video #2: This entrance is everything

Video #3: Kevin Costner on arriving at the ‘Field of Dreams’ Diamond: ‘It was perfect’ | MLB ON FOX

More #1: Fox and MLB: Quarter-century of culture change

 

More #2: ‘Field of Dreams’ star Kevin Costner explains why beloved film has stood test of time

 

More #3: Baseball Isn’t Heaven in ‘Field of Dreams’ Town. It’s Blacked Out.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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