State of the Screens

YouTube advertising revenue (YoY growth): 1) 2019-Q3 - $3.8B 2) 2020-Q3 - $5.0B (↑ 32%) 3) 2021-Q3 - $7.2B (↑ 43%) Wow #1: YouTube has paid out $30B to 2M creators through a revenue-sharing program over the past three years.…

Facebook Meta advertising revenue (YoY growth): 1) 2015-Q3 - $4.3B 2) 2016-Q3 - $6.8B (↑ 59%) 3) 2017-Q3 - $10.1B (↑ 49%) 4) 2018-Q3 - $13.5B (↑ 33%) 5) 2019-Q3 - $17.4B (↑ 28%) 6) 2020-Q3 - $21.2B (↑ 22%) 7) 2021-Q3 - $28.3B (↑ 33%) Facebook…

Big news: U.S. viewership for Formula One racing is up 40% vs. 2019, thanks in large part to interest from the Netflix docuseries “Drive to Survive.” Podcast: Formula One: The…

HBO Max global subscribers (YoY growth): 1) 2020-Q3 - 56.9M 2) 2021-Q3 - 72.4M (↑ 27%) HBO Max U.S. subscribers (YoY growth): 1) 2020-Q3 - 38.0M 2) 2021-Q3 - 45.2M (↑ 19%) FYI: HBO…

Netflix subscriber growth in 2021-Q3: 1) Projected - 3.5M 2) Actual - 4.4M Netflix subscribers by quarter (YoY growth): 1) 2015-Q3 - 69.2M 2) 2016-Q3 - 86.7M (↑ 25%) 3) 2017-Q3 - 104.0M (↑ 20%) 4) 2018-Q3 - 130.4M (↑ 25%) 5) 2019-Q3 - 158.3M (↑ 21%) 6) 2020-Q3 - 195.2M (↑ 23%) 7) 2021-Q3…

Sixty-one different prime-time shows are returning to broadcast this year. Change in advertising cost (% of total) according to AdAge: 1) Increased - 19 (31%) 2) Flat - 21 (34%) 3) Decreased - 21 (34%) $/Spot for This is…