Screen Wars Thought Leader Interviews are also available on

YouTube Has Starring Role in Q3 Earnings

By Michael BeachNovember 4, 2021February 3rd, 2022No Comments

YouTube advertising revenue (YoY growth):
1) 2019-Q3 – $3.8B
2) 2020-Q3 – $5.0B (↑ 32%)
3) 2021-Q3 – $7.2B (↑ 43%)

Wow #1: YouTube has paid out $30B to 2M creators through a revenue-sharing program over the past three years.

Wow #2: Mr. Beast spends $48M/year on production for YouTube videos.

Interesting: 25% of time spent on YouTube (250M hours/day) is with music content.

More #1: YouTube CEO Susan Wojcicki built a $1 trillion video empire by skirting scrutiny and not acting like Facebook. But insiders say a reckoning is coming as the division soars to new heights.

More #2: How YouTube Makes Sure Its Hitmakers Don’t Stumble

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Performance

Analytics

Others

YouTube Has Starring Role in Q3 Earnings

Michael Beach

Want the latest insights from around the video advertising industry?

Subscribe to our State of the Screens Newsletter.

Explore

Agency Solutions

Company

YouTube Has Starring Role in Q3 Earnings

Michael Beach

Want the latest insights from around the video advertising industry?

Subscribe to our State of the Screens Newsletter.

You May Also Like

Peak TV Finally Peaked in 2022

Women’s March Madness Championship Game Outdraws Men’s by 4M Viewers

Who Has the Best Economics in Convergent TV?

Explore

Agency Solutions

Company