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YouTube Has Starring Role in Q3 Earnings

By November 4, 2021February 3rd, 2022No Comments

YouTube advertising revenue (YoY growth):
1) 2019-Q3 – $3.8B
2) 2020-Q3 – $5.0B (↑ 32%)
3) 2021-Q3 – $7.2B (↑ 43%)

Wow #1: YouTube has paid out $30B to 2M creators through a revenue-sharing program over the past three years.

Wow #2: Mr. Beast spends $48M/year on production for YouTube videos.

Interesting: 25% of time spent on YouTube (250M hours/day) is with music content.


More #1: YouTube CEO Susan Wojcicki built a $1 trillion video empire by skirting scrutiny and not acting like Facebook. But insiders say a reckoning is coming as the division soars to new heights.

More #2: How YouTube Makes Sure Its Hitmakers Don’t Stumble

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.