State of the Screens

Hulu recently added 30+ additional local affiliates to it’s streaming service.Strategy. Hulu is leading the affiliate race with 440 stations covering 189markets (2.3 stations/market). YouTube is only available in 84…

Borrell Associates recently released updated projections for political spend in 2018.Top platforms for $8.5B local spend (% of total):1) Broadcast TV: $3.4B (40%)2) Digital: $1.9B (22%)3) Cable TV: $994M (12%)4)…

Is too much supply the main cause of the downward trend in NFL TV ratings?The NFL makes roughly $7.3b each year from TV rights.

Skinny bundles are starting to grow in both channels offered and monthly cost.The sweet spot appears to be at 80–100 channels and $45 — $60 per month (before broadband).

Netflix continues to pull top talent from traditional Hollywood players with their latest signing.