State of the Screens

IBM is the latest brand to demand a higher standard for viewability with digital video.New IBM standard — 100% of video ad must be in view for at least half of the…

Amazing presentation from Randall Rothenberg @ IAB focusing on direct brands (Dollar Shave Club, etc.) and their impact on the overall economy.It is 177 slides! Below are some of my…

An interesting look at how a big brand like HP values video views.Current MRC standard — 50% of video ad should be in view for at least 2consecutive seconds

ESPN is launching a twice a day version of SportsCenterdeveloped specifically for Snapchat.Each segment will be 3–5 minutes long.