Skip to main content

ScreenBytes Executive Interview Series are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Nielsen 360 Study Finds Consumers Love Streaming Music, But Radio Still Strong

By February 15, 2018No Comments

Total time spent streaming is growing, but so is music overallwhich is a good sign for the radio/music industries.

% of adults that listen to music:
1)
2015–86%
2)
2017–90%

Hours/week listening to music:
1)
2015–26.6
2)
2017–32.1 (↑ 21%)

Average annual spend on music:
1)
2015 — $153
2)
2017 — $156 (↑ 2%)

More on this topic. Brace for Impact: What the CBS-Entercom Merger Means for Each Radio Format

Ranking by total stations:
1) iHeartRadio — 850
2) Cumulus Media — 460
3) Entercom — 244 (↑ 108)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.