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State of the Screens

CNN Plans to Offer Subscriptions for Digital News Next Year

By February 16, 2018No Comments

CNN plans to launch a two-tiered digital subscription offering in Q2–2018.

Estimated digital revenue:
1) 2017: $370m
2) 2022: $1b (↑ 170%)

CNN costs the average pay-TV subscriber $0.78/month and could possibly charge a much higher amount in a direct-to-consumer model.

More on this topic. TV Channels Costing the Most Per Viewer

Previously on SOTS. CNN thinks it’s figured out what a post-cable network looks like, and it’s betting $70 million on it

The average age for each network:
1) CNN — 58
2) Great Big Story — 27

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.