CNN plans to launch a two-tiered digital subscription offering in Q2–2018.
Estimated digital revenue:
1) 2017: $370m
2) 2022: $1b (↑ 170%)
CNN costs the average pay-TV subscriber $0.78/month and could possibly charge a much higher amount in a direct-to-consumer model.
More on this topic. TV Channels Costing the Most Per Viewer
Previously on SOTS. CNN thinks it’s figured out what a post-cable network looks like, and it’s betting $70 million on it
The average age for each network:
1) CNN — 58
2) Great Big Story — 27
