Sinclair is making audience targeted OTT/connected TV advertising available to local advertisers on their 193 local TV stations.Quote from Rob Weisbord — CRO @ Sinclair.“Selling just on gross impressions is okay when…
The big question. Can TV become more like digital faster than digital can become more like TV?LiveRamp held their annual RampUp summit in San Francisco last week and TV played…
The rate that consumers are canceling traditional pay-TV is higher than expected.Quick definitions:1) Cord-Cutters — Consumers who cancel traditional pay-TV2) Cord-Nevers — Consumers who have not yet subscribed to traditional pay-TV3) Cord-Shavers — Consumers who reduce…
Hulu became the first streaming service to take home “Best Drama” and ended the 2-year winning streak for Game of Thrones.Emmy nominations for outstanding drama:1) The Handmaid’s Tale (Hulu)2) Better…
Morning Consult conducted a poll of 4k U.S. adults to gauge sentiment around advertising.Key finding. Most Americans find advertising intrusive but are not willing to pay more for an ad-free…
Nielsen announced a partnership with Clypd to offer audience buying with linear TV.Why does this matter? Nielsen is the dominant force and accepted currency in video advertising. If they are…
The entire sports rights game is built around the growth of both audiences and revenue (advertising and subscriber).Both pay-TV providers and networks have been able to raise rates faster than…
Comcast is set to roll out its streaming service to the entire Comcast footprint.Comcast has 25.1m broadband customers with no fewer than 2.7m not currently subscribing to pay-TV.
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