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State of the Screens

BIA/Kelsey: Local Ad Revenue To Hit $174B; On Rise Through 2021

By March 6, 2018No Comments

The local advertising market is expected to grow by $25B (17%) between 2017 and 2021.

4% growth per year.

Local advertising market by year:
1) 2017: $149B
2) 2021: $177B

Top platforms for $174B local spend (% of total):
1) Direct Mail: $37.1B (25%)
2) Local TV: $20.9B (14%)
3) Online / Interactive: $18.6B (11%)
4) Newspapers: $16B (11%)
5) Mobile: $16B (11%)
6) Local Radio: $15.6B (10%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.