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State of the Screens

ESPN Will Count Linear, Streaming Audiences as One

By March 6, 2018No Comments

ESPN will cease reporting separate live viewership numbers for TV and streaming.

The initiative kicks off next week with Monday Night Football.

Nielsen will provide the measurement through its Total Audience Ratings product.

Delayed reporting. It will take a week to report these numbers compared to the overnight number currently available for live TV.

According to ESPN, all of their advertisers have agreed to count live TV and streaming together.

The three big innovations in video advertising are:
Cross screen measurement
2) Cross screen planning/buying
3) Audience buying

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.