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State of the Screens

Comcast Debuts ‘Xfinity Instant TV’ Skinny Bundle for Broadband-Only Users

By March 6, 2018No Comments

Comcast is set to roll out its streaming service to the entire Comcast footprint.

Comcast has 25.1m broadband customers with no fewer than 2.7m not currently subscribing to pay-TV.

The pricing will start at $18/month with optional channel packages available as an add-on.

The streaming wars (monthly cost):
1) Hulu Live — $40
2) DirecTV Now — $35
3) Sling TV — $20
4) PlayStation Vue — $40
5) YouTube TV — $35
6)
Verizon — TBD
7)
Charter — $20
8) CenturyLink — $15
9)
Comcast Instant TV — $18

Previously on SOTS. The Average Cable TV Bill is Set to Exceed $140 by 2020

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.