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State of the Screens

AMC Will Place a 6-Second Ad at the Start of Each Walking Dead Episode

By March 6, 2018No Comments

6-second ads are coming to the Walking Dead.

The ad will appear in an isolated slot precisely at 9 p.m. as DVRs will start recording.

This will be one of the most expensive ad spots available during the show falling somewhere between the cost of a 15s and 30s.

Smart. AMC is combining the shorter ad spot with a part of the show with high attention.

Previously on SOTS: Fox Will Bring 6-Second Ads To TV During Teen Choice Awards

The 6-second ads will appear during the Teen Choice Awards as a part of a shorter 29-second ad pod.

The new 29-second ad pod will include:
1) 5-second intro asking the viewer not to change the channel
2) 6-second ad #1
3) 6-second ad #2
4) 6-second ad #3
5) 6-second ad #4

More on this topic. TV Continues Move To Shorter Commercials

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.