16.5m viewers tuned into the Game of Thrones season finale on Sunday.Linear TV vs. Streaming:1) Total — 16.5m2) Linear TV — 12.1m (73%)3) Streaming — 4.4m (27%)
Michael BeachMarch 20, 2018
Screen Wars Thought Leader Interviews are also available on
Buying ads targeted directly to customer data (CRM) is coming to another major platform.Neustar will be the onboarding partner.
Michael BeachMarch 20, 2018
Some interesting stats from YouTube on the growth of connected-TV.Viewership of YouTube on a TV grew 90% in 2016 compared to 2015.
Michael BeachMarch 20, 2018
Newsy is coming to cable TV through the purchase of existing contracts currently held by RLTV.What is Newsy? Newsy is a national news network delivered primarily over the internet (until…
Michael BeachMarch 20, 2018
Streaming grew 134% from last year’s opener (Alabama vs. USC).The total live audience (TV and digital) was 12.6m with streaming accounting for 237k (2%).
Michael BeachMarch 20, 2018
Roku recently announced that it plans to go public.Roku is the U.S. market share leader for Connected-TV:1) Roku — 23%2) Chromecast — 22%3) Amazon Fire — 21%4) Apple TV — 13%
Michael BeachMarch 20, 2018
Fox is going to start testing 6-second ads during upcoming NFL games and the World Series.These 6-second spots could cost as much as $200k each or $33k per second.
Michael BeachMarch 20, 2018
An interesting breakout of cable news viewership vs. Weather Channel during the recent hurricane coverage.National:
Michael BeachMarch 14, 2018
A group of cable channels is pairing up to launch a sports free bundle.The group includes:1) Discovery Communications2) Viacom3) AMC Networks4) A+E Networks5) Scripps Networks Interactive
Michael BeachMarch 14, 2018
Big news from the other side of the pond! RTL Deutschland announced the first addressable ad through a broadcast signal.How is this possible? The content (TV show, etc.) is delivered…
Michael BeachMarch 14, 2018
