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State of the Screens

Americans’ online news use is closing in on TV news use

By March 14, 2018No Comments

How Americans get their news has changed dramatically over the past year.

% of U.S. adults who often get news by platform:
1) Television: 50% (↓7% YoY)
2) Online: 43% (↑5% YoY)

The shift is being led by 50–64 and 65+.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.