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Case Studies

How an Ad Agency Boosted Incremental Reach Using New Hyperlocal Tools

By September 13, 2022October 28th, 2022No Comments

Overview

Ad agencies are always looking to maximize their reach to the most diverse audiences possible. But how do you maximize your campaign’s effectiveness across multiple markets and channels without creating a lot of overlap and waste? Historically, TV and digital operations have been siloed and execute their own plans.

In this case study, however, you’ll learn how this agency leveraged Cross Screen Media’s planning platform, ScreenSolve®, to generate a unified video ad plan that maximized viewable impressions while minimizing waste across broadcast, cable TV, digital, and CTV.

In This Case Study, You’ll Learn:

  • How ScreenSolve empowered the agency to launch a campaign on the same day.
  • How a shift of linear TV spend to digital drove a 10% increase in optimized reach without increasing budget.
  • How to leave no audience behind by targeting more than just a TV or digital-only plan.