How an Ad Agency Boosted Incremental Reach Using New Hyperlocal Tools
Ad agencies are always looking to maximize their reach to the most diverse audiences possible. But how do you maximize your campaign’s effectiveness across multiple markets and channels without creating a lot of overlap and waste? Historically, TV and digital operations have been siloed and execute their own plans.
In this case study, however, you’ll learn how this agency leveraged Cross Screen Media’s planning platform, ScreenSolve®, to generate a unified video ad plan that maximized viewable impressions while minimizing waste across broadcast, cable TV, digital, and CTV.