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Case Studies

How an Agency Doubled Optimized Reach With the Same TV Budget

By October 19, 2022No Comments


Advertising is a dynamic business. Just when you thought you had your campaign dialed in, the audience can shift and priorities can change. That’s when agencies need powerful planning and measurement tools to see what’s happening on the ground and make changes quickly.

In this case study, you’ll see how an agency leveraged Cross Screen Media’s planning tool, ScreenSolve®, to quickly adapt to changing conditions and double their campaign’s reach and impact without increasing their client’s budget.

In This Case Study, You’ll Learn:

  • How ScreenSolve showed the original plan would only reach 27% of the new audience.
  • How a unified cross-screen media plan was able to deliver a 58% increase in optimized reach.
  • How to leave no audience behind by targeting more than just a linear TV or digital-only plan.