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Case Studies

How A Healthcare Provider Drove Healthier Patients And Healthier Returns

By January 31, 2022September 7th, 2022No Comments

Overview

For local healthcare providers, getting the word out is always a challenging proposition. Blanket ad campaigns are costly with lots of wasteful spending, while targeted campaigns can leave out key market segments and over-saturate others if not executed properly.

That’s why a regional healthcare provider reached out to Cross Screen Media to help optimize their local advertising efforts to improve both their reach and frequency while also reducing waste with targeted cross-screen campaigns. By using CSM’s planning and measurement tools, the provider was able to increase reach, optimize frequency and, most importantly, measure their campaigns to create a feedback loop for perpetual improvements.

In This Case Study, You’ll Learn:

  • How CSM’s ScreenSolve planning tool created targeted audience profiles for various medical services.
  • How ScreenSolve was able to use those profiles to build a cost-effective, cross-screen media plan to target those audiences.
  • How CSM’s ScreenImpact measurement tool was able to monitor and optimize both reach and frequency across broadcast, cable and Connected TV.

Overview

For local healthcare providers, getting the word out is always a challenging proposition. Blanket ad campaigns are costly with lots of wasteful spending, while targeted campaigns can leave out key market segments and over-saturate others if not executed properly.

That’s why a regional healthcare provider reached out to Cross Screen Media to help optimize their local advertising efforts to improve both their reach and frequency while also reducing waste with targeted cross-screen campaigns. By using CSM’s planning and measurement tools, the provider was able to increase reach, optimize frequency and, most importantly, measure their campaigns to create a feedback loop for perpetual improvements.

In This Case Study, You’ll Learn:

  • How CSM’s ScreenSolve planning tool created targeted audience profiles for various medical services.
  • How ScreenSolve was able to use those profiles to build a cost-effective, cross-screen media plan to target those audiences.
  • How CSM’s ScreenImpact measurement tool was able to monitor and optimize both reach and frequency across broadcast, cable and Connected TV.