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Quick Math on SOTS Growth in 2021:

By January 7, 2022February 3rd, 2022No Comments

Quick math on SOTS growth in 2021:
1) 52 
2) 37,752 words
3) Estimated reading time: 189 minutes
4) 145 new blog posts (1,001 total) at CrossScreen.Media
5) Our community has expanded to 20+ different countries!

A few improvements in 2021:
1) Reduced the length of the average newsletter by 23 words ( 3%)
2) The average post was 260 words (↑ 10%)
3) Added the second season of ScreenBytes video podcast series with 12 amazing guests

Top ten posts from 2021:
1) ScreenBytes: Extreme Reach CEO Tim Conley On The Importance of Experimentation In Advertising
2) ScreenBytes: Publicis Groupe’s Senior Advisor Rishad Tobaccowala On “The Great Re-Invention” And The Future of Advertising
3) ScreenBytes: Roku’s Louqman Parampath on the Future of Connected TV
4) ScreenBytes: Snap’s Head of US Enterprise Sales Luke Kallis Discusses Innovation Across AR And Targeted Advertising
5) ScreenBytes: CIMM’s CEO Jane Clarke On The Building Blocks of Cross-Media Measurement
6) ScreenBytes: Neustar’s Michael Schoen on the Future of Identity
7) ScreenBytes: Addictive Founder Simon Andrews on the Future of Agencies
8) ScreenBytes: Effectv’s James Rooke On The Framework For Succeeding In A Cross-Screen World
9) ScreenBytes: Amplified Intelligence’s CEO Professor Karen Nelson-Field Shares The Future Of Media Measurement
10) ScreenBytes: Magnite’s Adam Lowy Says We “Haven’t Even Scratched The Surface” Of CTV/OTT’s Potential

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.