Quick math on SOTS growth in 2021:
1) 52 editions
2) 37,752 words
3) Estimated reading time: 189 minutes
4) 145 new blog posts (1,001 total) at CrossScreen.Media
5) Our community has expanded to 20+ different countries!
A few improvements in 2021:
1) Reduced the length of the average newsletter by 23 words (↓ 3%)
2) The average post was 260 words (↑ 10%)
3) Added the second season of ScreenBytes video podcast series with 12 amazing guests
Top ten posts from 2021:
1) ScreenBytes: Extreme Reach CEO Tim Conley On The Importance of Experimentation In Advertising
2) ScreenBytes: Publicis Groupe’s Senior Advisor Rishad Tobaccowala On “The Great Re-Invention” And The Future of Advertising
3) ScreenBytes: Roku’s Louqman Parampath on the Future of Connected TV
4) ScreenBytes: Snap’s Head of US Enterprise Sales Luke Kallis Discusses Innovation Across AR And Targeted Advertising
5) ScreenBytes: CIMM’s CEO Jane Clarke On The Building Blocks of Cross-Media Measurement
6) ScreenBytes: Neustar’s Michael Schoen on the Future of Identity
7) ScreenBytes: Addictive Founder Simon Andrews on the Future of Agencies
8) ScreenBytes: Effectv’s James Rooke On The Framework For Succeeding In A Cross-Screen World
9) ScreenBytes: Amplified Intelligence’s CEO Professor Karen Nelson-Field Shares The Future Of Media Measurement
10) ScreenBytes: Magnite’s Adam Lowy Says We “Haven’t Even Scratched The Surface” Of CTV/OTT’s Potential
