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Who Really Wins the Holiday TV Wars?

By December 23, 2021January 4th, 2022No Comments

Why this matters: Big news: GAC Family (formerly Great American Country) is the latest entrant in the annual holiday TV wars. They will air 13+ original holiday movies while bringing out the big guns with Becky Tanner Lori Loughlin. She will make her post-prison debut in “When Hope Calls.”

Why this matters: Holiday movies have value beyond keeping Granny Screens occupied for most of the year. They drive outsized viewership with little cost compared to other scripted programming.

Flashback: The Holiday TV Wars

Hallmark Christmas movies per year (YoY change):
1) 2009 – 8
2) 2010 – 12 (↑ 50%)
3) 2011 – 12 ( 0%)
4) 2012 – 12 ( 0%)
5) 2013 – 12 ( 0%)
6) 2014 – 18 ( 50%)
7) 2015 – 21 ( 17%)
8) 2016 – 28 ( 33%)
9) 2017 – 34 ( 21%)
10) 2018 – 37 ( 9%)
11) 2019 – 40 ( 8%)
12) 2020 – 40 ( 0%)
13) 2021 – 40 ( 0%)

Netflix Christmas movies per year (YoY change):
1) 2014 – 1
2) 2015 – ( 0%)
3) 2016 – ( 100%)
4) 2017 – ( 150%)
5) 2018 – 10 ( 100%)
6) 2019 – 10 ( 0%)
7) 2020 – 23 ( 130%)
8) 2021 – 13 (↓ 43%)

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Video: Could You Survive Home Alone?

More #1: Hallmark’s Christmas Movie Battle With Upstart Channel Means Double the Holiday Sap

 

More #2: Holiday Movie Ad Wars Get More Competitive

 

More #3: We tried teaching an AI to write Christmas movie plots. Hilarity ensued. Eventually.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.