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Is More News (Fragmentation) Good News?

By October 7, 2021October 15th, 2021No Comments

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Share of those who prefer to consume news via social media by generation according to Deloitte:
1) Generation Z – 50%
2) Millennials – 41%
3) Generation X – 30%
4) Boomers – 8%

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Share of adults who often/sometimes get news from social media according to Pew:
1) 2020 – 53%
2) 2021 – 48%


Share of adults who often/sometimes get news by network:
1) Facebook – 31%
2) YouTube – 22%
3) Twitter – 13%
4) Instagram – 11%
5) Reddit – 7%

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Total local broadcast evening news audience (YoY growth) according to Pew:
1) 2016 – 4.1M
2) 2017 – 3.9M (↓ 6%)
3) 2018 – 3.3M (↓ 41%)
4) 2019 – 3.6M (↑ 8%)
5) 2020 – 3.7M ( 4%)

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Cable news prime-time audience (YoY growth) according to Pew:
1) 2016 – 4.2M
2) 2017 – 3.5M (↓ 16%)
3) 2018 – 3.8M ( 8%)
4) 2019 – 4.2M (↑ 10%)
5) 2020 – 6.5M ( 54%)

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Change in the audience between 2016 and 2020:
1) Local broadcast evening news – ↓ 9%
2) Cable prime-time news – 54%

Total number of employees (% change) working in broadcast TV news:
1) 2005 – 29K
2) 2010 – 29K ( 0%)
3) 2015 – 28K ( 1%)
4) 2020 – 30K (↑ 4%)

Total number of employees (% change) working in cable TV news:
1) 2005 – 3.0K
2) 2010 – 2.6K ( 17%)
3) 2015 – 2.8K ( 7%)
4) 2020 – 2.7K ( 1%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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