Share of those who prefer to consume news via social media by generation according to Deloitte:
1) Generation Z – 50%
2) Millennials – 41%
3) Generation X – 30%
4) Boomers – 8%
Share of adults who often/sometimes get news from social media according to Pew:
1) 2020 – 53%
2) 2021 – 48%
Share of adults who often/sometimes get news by network:
1) Facebook – 31%
2) YouTube – 22%
3) Twitter – 13%
4) Instagram – 11%
5) Reddit – 7%
Total local broadcast evening news audience (YoY growth) according to Pew:
1) 2016 – 4.1M
2) 2017 – 3.9M (↓ 6%)
3) 2018 – 3.3M (↓ 41%)
4) 2019 – 3.6M (↑ 8%)
5) 2020 – 3.7M (↑ 4%)
Cable news prime-time audience (YoY growth) according to Pew:
1) 2016 – 4.2M
2) 2017 – 3.5M (↓ 16%)
3) 2018 – 3.8M (↑ 8%)
4) 2019 – 4.2M (↑ 10%)
5) 2020 – 6.5M (↑ 54%)
Change in the audience between 2016 and 2020:
1) Local broadcast evening news – ↓ 9%
2) Cable prime-time news – ↑ 54%
Total number of employees (% change) working in broadcast TV news:
1) 2005 – 29K
2) 2010 – 29K (↑ 0%)
3) 2015 – 28K (↓ 1%)
4) 2020 – 30K (↑ 4%)
Total number of employees (% change) working in cable TV news:
1) 2005 – 3.0K
2) 2010 – 2.6K (↓ 17%)
3) 2015 – 2.8K (↑ 7%)
4) 2020 – 2.7K (↓ 1%)
