How Healthcare Marketers Plan Video Advertising
The COVID-19 pandemic caused big revenue declines for healthcare providers as outpatient procedures plunged. Learn how healthcare marketers changed the tide.
Throughout the COVID-19 pandemic, healthcare marketers faced mounting pressures to maintain revenue by increasing outpatient procedures. Fortunately, the rapidly expanding landscape of local video and CTV advertising offered a prime opportunity to efficiently target the right patient audiences in all new ways.
To better understand these challenges and opportunities, we asked healthcare marketers about their current and future media plans. In this PDF, you’ll learn their how the industry adapted to these challenging times.
What were their biggest advertising challenges?
Which video ad channels were advertisers utilizing?
How did their budget allocations change as the pandemic went on?
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