Report
CTV Activation
Playbook
A Step-by-Step Guide to
Maximizing Your CTV
Overview
No matter where you are on your CTV journey, our CTV Activation Playbook offers helpful tips and tactics you can use to boost your results. We’re sharing what we’ve learned from placing over $1 billion in video ad spend across 46,000 campaigns for over 1,200 different brands and clients, including our top tips for maximizing every CTV campaign.
Optimize Your Audience Targeting
Cross-Screen Budgeting & Planning
Maximizing Your Activation
Show Results With Post-Flight Measurement
