Television

Nielsen announced a partnership with Clypd to offer audience buying with linear TV.Why does this matter? Nielsen is the dominant force and accepted currency in video advertising. If they are…

Comcast is set to roll out its streaming service to the entire Comcast footprint.Comcast has 25.1m broadband customers with no fewer than 2.7m not currently subscribing to pay-TV.

ESPN will cease reporting separate live viewership numbers for TV and streaming.The initiative kicks off next week with Monday Night Football.

The big question. How much are consumers willing to pay for streaming TV?% of Netflix subscribers who also subscribe to Amazon/Hulu:1) 2014: 10%2) 2017: 21%

We live in a Cross Screen world and this is a question that advertisers are wrestling with every day.# of devices per household according to comScore:1) Average: 102) 4+ people:…

Charter is launching a 2nd streaming service called Spectrum Choice.This is not a standard over-the-top service (OTT) service since it is delivered via a Charter broadband connection (IP).

Roku is integrating broadcast TV into it’s “smart guide” so that content is listed next to streaming services like Amazon, Netflix, and Hulu.I love this. Many cord-cutters are younger and…

An interesting look at the estimated viewership for the leading streaming services.

Twenty years ago Seinfeld had both the highest ratings and advertising cost on TV.The highest rated TV program in 2017 is Sunday Night Football.

The average cable company loses $32 in revenue when a subscriber drops pay-TV for broadband only.The average cost for broadband is $49 when combined with a pay-TV package.