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State of the Screens

Charter Offers Another Skinny Bundle Streaming TV Option

By March 5, 2018No Comments

Charter is launching a 2nd streaming service called Spectrum Choice.

This is not a standard over-the-top service (OTT) service since it is delivered via a Charter broadband connection (IP).

The goal of this service is to provide their broadband only customers with a low-cost video option.

The streaming wars (monthly cost):
1) Hulu Live — $40
2) DirecTV Now — $35
3) Sling TV — $20
4) PlayStation Vue — $40
5) YouTube TV — $40
6) Verizon — TBD
7) Charter Spectrum TV Stream — $22
8) CenturyLink — $15
9) Comcast Instant TV — $18
10)
Philo — $16
11) Spectrum Choice — $25

What does this mean for advertisers? In the short term, this could lead to more eyeballs for traditional TV content. In the long run, these households could receive addressable advertising.

More:
1) Video Briefing: Amazon will soon distribute ad-supported streaming channels

Amazon is preparing to launch ad-supported streaming channels later this year.

Big impact. Amazon accounted for 60–70% of total subscribers for NBCUniversal’s Seeso.

2) CBS Launching Free Streaming Sports Net

Ad-supported w/ no subscription fee.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.