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State of the Screens

Is MrBeast the Real Squid Games’ Winner?

By December 16, 2021February 3rd, 2022No Comments


Speaking of MrBeast: MrBeast (aka Jimmy Donaldson) created a copy of the Squid Games set. 456 real people competed (non-fatal) for $456K in prize money.

Why this matters #1: The video has garnered 197M views over the past three weeks, which would be the most-watched video of 2021.

Why this matters #2: It is creativity like this, along with a $48M annual production budget, that has made MrBeast the back-to-back YouTube creator of the year.

Quote from Jimmy Donaldson – YouTube creator:

“I remember when I’d be excited if a video broke 10 views lmao.  I’m literally living the life 13 year old me would dream of every night and I’m super grateful.”

Video #1: $456,000 Squid Game In Real Life!

Key details for MrBeast’s version of Squid Games:
1) Uploaded November 24th
2) The set cost $3.5M to build
3) 25 minutes in length
4) 197M views

Quick math for production cost per minute between Netflix and MrBeast:
1) Netflix spent $21.4M to develop Squid Games
2) Mr. Beast spent $3.5M
3) Netflix version runs ≈ 492 minutes
4) Mr. Beast version runs 25 minutes
5) Netflix spent $43,500 per minute
6) Mr. Beast spent $134,600 per minute


Flashback: Netflix Is Winning Streaming’s Squid Game


Video #2: Making MrBeast’s Squid Game in 10 Days

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.