State of the Screens

TiVo Q4 2017 Online Video & Pay-TV Trends Report

TiVo is out with their quarterly trends report for Q4–2017.Other key findings (% change from Q3–2017):1) 81% only want to pay for specific channels (↓ 1%)2) $33 is the ideal…

Michael BeachMarch 26, 2018

Cheddar Raises $22 Million, Plans to Launch General News Network and Expand Globally

Cheddar announced a $22M funding round (Series D) that values the company at ≈ $160M. Big increase: They were valued at $85M last year! What is Cheddar? Cheddar is a…

Michael BeachMarch 26, 2018

State of the Screens

As Netflix Upends the Industry, 86% of the Content People Consume Is Still Ad-Supported

Wow: The average adult spends 75+ hours consuming media each week and 86% is ad supported!Total time spent with media (ad-supported only):1) 2002–48h 8m (42h 50m)2) 2007–51h 3m (43h 22m)3)…

Michael BeachMarch 26, 2018

State of the Screens

Video Ad Fraud Plummets, Ad Tech ‘Vigilance’ Cited

The big news: The quality of video advertising is improving.Video metrics 2017 vs. 2016 (% change):1) Bot traffic — 6% vs. 9% (↓ 31%)2) Viewability — 60% vs. 54% (↑ 11%)3) Ad completion rate — 70%…

Michael BeachMarch 26, 2018

State of the Screens

What The ESPN Critics Are Missing

An excellent counter argument to the ESPN is dead theme w/ quartlery profit estimates @ various subscriber levels and monthly pricing ($7.21 + 25% price increase):1) 80m subs — $1.4b — $2.0b 2) 70m subs — $800m — $1.5b3)…

Michael BeachMarch 26, 2018

State of the Screens

Fed-Up Advertisers Stop Paying More for Smaller TV Audiences

In order to grow revenue with a shrinking audience, networks continue to raise CPM $. This is irritating advertisers, but not quite driving them to change behavior yet.Over the last…

Michael BeachMarch 26, 2018

State of the Screens

Netflix and Facebook seem to share a crucial thesis about the future of TV shows

Both Facebook and Netflix are currently funding their video ambitions with a single revenue model (subscriptions or advertising) as opposed to the dual revenue model followed by broadcast/cable networks and…

Michael BeachMarch 26, 2018

State of the Screens

Ad Spending Around Original Digital Programming Has Nearly Doubled in the Past 2 Years

The average media agency will spend $4.4m on video advertising for original digital video content — defined as being professionally produced for digital consumption — in 2017 which is up from $2.4m in 2015…

Michael BeachMarch 26, 2018

State of the Screens

What Google’s Newest Venture Says About the Future Of TV Ads

It is amazing that only 6% of television advertising in 2017 will be bought programmatically. A ton of room for growth considering how massive this industry is.Question — What type of local…

Michael BeachMarch 22, 2018

State of the Screens

Facebook wants to launch its big attack on TV next month — here’s what we know

2 dozen shows at launch broken up into 2 tiers:1) Premium/Longer form (30+ minutes)2) Shorter length (5–10 minutes)Facebook is facing some headwinds in getting traditional content producers to license video.…

Michael BeachMarch 22, 2018

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

State of the Screens

TiVo Q4 2017 Online Video & Pay-TV Trends Report

Cheddar Raises $22 Million, Plans to Launch General News Network and Expand Globally

As Netflix Upends the Industry, 86% of the Content People Consume Is Still Ad-Supported

Video Ad Fraud Plummets, Ad Tech ‘Vigilance’ Cited

What The ESPN Critics Are Missing

Fed-Up Advertisers Stop Paying More for Smaller TV Audiences

Netflix and Facebook seem to share a crucial thesis about the future of TV shows

Ad Spending Around Original Digital Programming Has Nearly Doubled in the Past 2 Years

What Google’s Newest Venture Says About the Future Of TV Ads

Facebook wants to launch its big attack on TV next month — here’s what we know

Explore

Agency Solutions

Company