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NBCUniversal signs deal with TV affiliates for streaming, TV Everywhere distribution

By March 22, 2018No Comments

NBCUniversal signs deal with TV affiliates for streaming, TV Everywhere distribution

The good news. NBCU is setting a common financial framework so that each broadcast group can easily roll their content into current/future streaming services.

The bad news. Not much but the proof will be in how many local NBC affiliates end up in streaming packages because of this framework.

Video — Watch @nScreenMedia break down this deal.

Doesn’t the new YouTube service already offer this? Yes and no. They were able to secure rights in the large markets (Los Angeles, the San Francisco Bay Area, New York, Chicago and Philadelphia) where the national networks own the local stations. Link

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.