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State of the Screens

How Hulu Reinvented Itself For Live TV

By March 22, 2018No Comments

Another entrant (#5) into the streaming wars.

The details for basic package:
50 channels
50 hours of cloud DVR
2 simultaneous screens

75% of viewing on Hulu occurs on a connected TV which means they are well positioned for increasing share of time on the big screen.

Local broadcast is available in select markets similar to YouTube TV.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.