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State of the Screens

A potential fight is brewing in TV land over an under-20-dollar TV bundle without sports

By March 22, 2018No Comments

Chart — I posted this on Twitter which shows the pricing difference between the average cable bundle ($103) and the proposed non-sports bundle ($20).

Cord cutting vs. cord shaving — Most of the focus has been on consumers that cut the cord (no pay TV), but cord shaving (cheaper bundle) could be a bigger issue. What happens to the budget for content as consumers choose the $20 monthly price tag over the $103 version?

Sports is the primary focus here because networks have placed big bets on content as consumer media habits are changing. For example, the CBS/NBC/Fox are already locked up with the NFL through 2023. How do these networks monetize this investment if ratings slowly decline annually? Link

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.