State of the Screens

Big question: What can we learn about the next generation of consumers from today’s teens? Below are a few findings from a recent Pew study.95% have access to a smartphone!

The plan: Fox is attempting to reduce ad time by 40% during Sunday nights.Big question: How much more are advertisers willing to pay per spot for reduced clutter? Flashback #1: TV…

Big news: 53% of agencies/brands now plan TV and digital video as one “holistic” medium.Cross screen planning/buying for agencies/brands:1) Plan TV and digital video together — 53%2) Buy TV and digital video…

Big question: Did you buy a Maserati last year? If so, then you purchased one of the 7K that were sold domestically in 2017. Quick math: 1) U.S. TV households — 119.6M…

Wow: Netflix currently has a valuation higher than either Disney or Comcast! Current valuation as of 6/3: 1) Netflix — $157B 2) Disney — $148B 3) Comcast — $144B Quote from Tara Lachapelle- Columnist @ Bloomberg:…

What happened: The Supreme Court struck down a 26-year old federal law that kept sports betting outside of any state not named Nevada.How big of a deal is this? Compare…