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State of the Screens

Here’s What ABC Is Giving Up by Canceling ‘Roseanne’

By June 4, 2018No Comments

Big question: What impact will the cancelation have on ABC’s bottom line?

Roseanne garnered 4X the volume of social media reactions during this past season compared to the next closest show (Brooklyn Nine Nine).

There was ≈ $40M of revenue from 4.3B video ad impressions between the new season and reruns. 500+ different brands bought ads.

Top 15 non-sports shows by $/spot:
1) The Walking Dead* (AMC) — $415K
2) This is Us (NBC) — $394K
3) Empire (Fox) — $294K
4) Big Bang Theory (Monday) (CBS) — $294K
5) Big Bang Theory (Thursday) (CBS) — $255K
6) The Voice (Monday) (NBC) — $233K
7) The Voice (Tuesday) (NBC) — $219K
8) Fear The Walking Dead* (AMC) — $208K
9) Modern Family (ABC) — $206K
10) Grey’s Anatomy (ABC) — $184K
11) Saturday Night Live (NBC) — $184K
12) American Idol (ABC) — $180K
13) Roseanne (ABC) — $176K
14) Young Sheldon (CBS) — $172K
15) Will & Grace (NBC) — $171K

High point: 3% of all TV households tuned into the premiere.

That did not last: Viewership declined 44% between the premier and finale.

h/t: Matthew Ball:

More #1: Roseanne Is A Twitter Addict Whose Life Has Become Unmanageable

More #2: Rise And Fall Of Roseanne Is Year’s Top Story In Television

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.