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State of the Screens

How Betting Will Change the Sports Media Business

By June 4, 2018No Comments

What happened: The Supreme Court struck down a 26-year old federal law that kept sports betting outside of any state not named Nevada.

How big of a deal is this? Compare where Great Britain currently is versus the United States in terms of betting on sports.

Total population:
1) United States — 325M
2) Great Britain — 66M

Sports betting per person:
1) Great Britain — $302
2) United States (NV only) — $15

More #1: Legal Sports Betting: What it Would Mean for NFL TV Partners & Advertisers

Share of TV viewing for sports bettors:
1)
Total viewers — 25%
2)
Total minutes — 47%

More #2: How a Weakened ESPN Became Consumed by Politics

ESPN could be one of the biggest beneficiaries of legalized sports betting.

Big question: Will this drive sports rights fees even higher or was the anticipation of this ruling already priced into negotiations?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.