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State of the Screens

Over 29 Million Viewers Watch Prince Harry and Meghan Markle’s Royal Wedding

By May 29, 2018No Comments

29.2M Americans (23.7M HH) tuned into the royal wedding.

Mrs. Screens and Lil Screens were up at 6 AM for the “pre-game” shows!

This was the 8th most-watched TV show so far this year and only the 4th non-sports show to make the list. h/t:@crupicrupicrupi

Big increase: The American viewership was 28% higher than for Prince William and Kate Middleton.

Royal wedding rankings by household viewership:
1) Prince Harry and Meghan Markle — 23.7M
2) Prince William and Kate Middleton — 18.6M
3) Prince Charles and Lady Diana Spencer — 14.2M
4) Prince Charles and Camilla Parker Bowles — 3.3M

Network ranking by total viewers:
1) NBC — 6.4M
2) ABC- 6.3M
3) CBS- 4.8M
4) Fox News- 1.9M
5) CNN- 1.8M
6) MSNBC- 994K

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.