State of the Screens

Roughly half of the 120M TV households in the U.S. have the technology to receive addressable ads.Television homes in U.S. according to IAB (% of total):1) Addressable — 64.3M (54%)2) Non-Addressable — 55.6M (46%)3)…

A group of advertisers is now claiming that Facebook overestimated some of its video metrics by up to 900%!Key passage from Suzanne Vranica via The Wall Street Journal:Facebook told some…

The average adult will spend 12h 6m with media in 2018 according to a new report from eMarketer.Time spent with media by year:1) 2016–12h 03m2) 2017–12h 07m3) 2018P — 12h 08m4) 2019P — 12h…

Fox ran an experiment on Sunday with 50% fewer ads during primetime. Part of the experiment included branded content during the following shows: 1) The Simpsons 2) Bob’s Burgers 3)…

Netflix crushed Q3 estimates for subscriber growth beating Wall Street estimates by 37%.Subscriber growth in 2018-Q3:1) Projected — 5.1M2) Actual — 7.0M