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State of the Screens

Video Swells to 25% of US Digital Ad Spending

By October 17, 2018No Comments

The digital video ad market will grow to $27.B in 2018 accounting for 25% of all digital ad spending.

Digital video ad revenue by year according to eMarketer:
1)
2018 — $27.8B
2)
2019 — $33.6B
3)
2020 — $40.1B
4)
2021 — $45.3B
5)
2022 — $50.6B

Digital video ad growth by year:
1)
2018 — ↑ 30%
2)
2019 — ↑ 21%
3)
2020 — ↑ 20%
4)
2021 — ↑ 13%
5)
2022 — ↑ 12%

Share of ad revenue from video:
1)
Snapchat — 60%
2)
Twitter — 55%
3)
Facebook — 30%

More video: Wal-Mart is expanding its ad-supported video service (Vidu) through a deal with MGM.

Better measurement: Roku announced integrations with several measurement partners including:
1) Nielsen
2) comScore
3) Research Now
4) Nielsen Catalina Solutions
5) Acxiom
6) Experian
7) Oracle Data Cloud

Must watch: A Fun ad from Peter Naylor (a friend of the Screens) and Hulu.

More #1: Comcast’s Revenge: Never Sell Hulu

More #2: Is Traditional TV Fighting Amazon For Supremacy?

More #3: DTC ad-supported services to the fore

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.