Skip to main content

ScreenBytes Executive Interview Series are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Social Networks’ Video Ad Revenues Balloon

By October 10, 2018No Comments

Social video ad revenue according to eMarketer (YoY growth %):
1)
2017 — $5.7B
2) 2018 — $7.9B (↑ 39%)
3) 2019 — $9.8B (↑ 24%)
4) 2020 — $11.7B (↑ 19%)

Social video = Facebook: Facebook currently accounts for 84%of social video ad spend and their share is growing!

Facebook share of social video ad spend:
1)
2017–84%
2)
2018–86%
3)
2019–88%
4)
2020–87%

Flashback #1: Facebook closes the gap on TV advertising

Flashback #2: Facebook used to hate pre-roll video ads. Now it’s changing its mind.

Social video currently accounts for just under 1/3 of digital video ad spend.

Social share of digital video ad spend:
1)
2018–28%
2)
2019–29%
3)
2020–29%

TV still dominant: When TV is added to the mix the share of total video ad spend for social drops to 8%.

Social share of total video ad spend:
1) 2018–8%
2)
2019–10%
3)
2020–11%

Facebook share of total video ad spend:
1) 2018–7%
2)
2019–8%
3)
2020–9%

Listen: eMarketer breaks down the latest social video ad trends in their Behind the Numbers podcast.

More #1: Facebook takes on YouTube with more video advertising options

More #2: Facebook is going right after the $70 billion TV ad market — by adopting some of the TV industry’s sales techniques for Watch

More #2: Ad buyers question the quality of Facebook’s premium video ads

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

Leave a Reply