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State of the Screens

The NFL’s Very Profitable Existential Crisis

By October 3, 2018No Comments

Did you know? The NFL is the largest single entertainment property is the U.S. w/ $14B in revenue and recently set a goal of$25B for annual revenue by 2027!

Bad news: TV ratings were down 17% over the past two seasons.

Average TV viewership per game:
1) 2017–16.1M
2) 2018 (weeks 1–2) — 15.7M

Good news: The Carolina Panthers sold for $2.3B last May and the average team is worth $2.6B!

Top 5 NFL team valuations according to Forbes:
1)
Dallas Cowboys — $5B
2)
New England Patriots — $4B
3)
New York Giants — $3B
4)
Los Angeles Rams — $3B
5)
Washington Redskins — $3B

Total league revenue is up 47% since 2012.

Financial performance of average team:
1)
Revenue — $427M
2)
Profit — $95M

More #1: NFL Is Back, Ad Pricing Remains High

More #2: Despite Declining Ratings and Protest Controversy, the NFL TV Ad Market Is as Strong as Ever

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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