State of the Screens

Lining up the Data for Linear TV

Local spending on programmatic TV according to Videa:1) 2016 — $1B2) 2021P — $14BQuote from Shereta Williams- President @ Videa:“I have a firm belief that TV is heading toward a more multi-platform solution… If…

Michael BeachFebruary 20, 2019

State of the Screens

Cord-Cutting Sped Up in 2018: Biggest Pay-TV Ops Shed 3.2 Million Subscribers Last Year

The largest traditional pay-TV providers saw their subscriber base drop by 4% in 2018. YoY change in traditional pay-TV subscribers: 1) Dish Satellite — ↓ 1.1M (↓ 10%) 2) DirecTV Satellite — ↓ 1.2M…

Michael BeachFebruary 20, 2019

State of the Screens

Cubs partnership could mark the start of Sinclair’s push into sports programming

Big news: The Chicago Cubs and Sinclair Broadcast Group are partnering to launch a new network that will exclusively broadcast the team’s games. The new network is launching in 2020…

Michael BeachFebruary 20, 2019

State of the Screens

LiveRamp Adds Connected TV Integration, Posts 35% Rise in Revenue

Addressable video advertising is getting a big boost with LiveRamp’s recent announcement that its IdentityLink offering can now push audiences to connected-TV.Quote from Julie DeTraglia- Head of Research @ Hulu:“We…

Michael BeachFebruary 20, 2019

State of the Screens

For Bill Simmons’s the Ringer, Podcasting Is the Main Event

Podcasting boom: Bill Simmons is producing 28 different series for the Ringer making a huge bet on podcasts. Quick math on downloads per episode for the Ringer: 1) 28 different…

Michael BeachFebruary 14, 2019

State of the Screens

Magna Study: Digital Video Reaches Non-TV Viewers

A new study from MAGNA has some impressive numbers on how viewership is fragmenting across screens.U.S. population by viewership group (% of total):1) Heavy Linear — 71M (28%)2) Moderate Linear — 69M (27%)3) Light…

Michael BeachFebruary 14, 2019

State of the Screens

Facebook Posts Record Profit, Capping Grueling Year

Earnings crushed: Facebook posted a record profit of $6.9B in Q4. Wow: Facebook now has 7M advertisers! Advertisers on Facebook by year (YoY growth): 1) 2016–3M 2) 2017–5M (↑ 67%)…

Michael BeachFebruary 14, 2019

State of the Screens

‘Fortnite’ Had 10 Million Concurrent Players In The Marshmello Concert Event

Marshmello held a virtual concert in Fortnite that drew 10M concurrent users and has since garnered 23M views on YouTube. The previous record for concurrent users on Fornite was 8.3M.…

Michael BeachFebruary 14, 2019

State of the Screens

Yellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Year

Back again: Yellow Tail made waves 3-years ago when they stitched together a local TV buy that reached 80% of Super Bowl watching households and now they plan on doing…

Michael BeachFebruary 3, 2019

State of the Screens

Why Advertisers Pay Up for a Super Bowl Spot

Super Bowl ad spend by year (YoY change):1) 2017 (Fox) — $419M2) 2018 (NBC) — $408M (↓ 3%)Estimated cost per 30s spot by year (YoY change):1) 2010 — $3.0M2) 2011 — $3.1M (↑ 3%)3) 2012 — $3.5M (↑ 13%)4) 2013 — $4.0M…

Michael BeachFebruary 3, 2019

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Lining up the Data for Linear TV

Cord-Cutting Sped Up in 2018: Biggest Pay-TV Ops Shed 3.2 Million Subscribers Last Year

Cubs partnership could mark the start of Sinclair’s push into sports programming

LiveRamp Adds Connected TV Integration, Posts 35% Rise in Revenue

For Bill Simmons’s the Ringer, Podcasting Is the Main Event

Magna Study: Digital Video Reaches Non-TV Viewers

Facebook Posts Record Profit, Capping Grueling Year

‘Fortnite’ Had 10 Million Concurrent Players In The Marshmello Concert Event

Yellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Year

Why Advertisers Pay Up for a Super Bowl Spot

Explore

Agency Solutions

Company