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State of the Screens

Super Bowl Streaming Viewership Poised To Surge

By February 3, 2019No Comments

The big question: How much will streaming grow compared to last year?

Streaming viewership by year (YoY change):
1) 2014–531K
2) 2015–973K (↑ 83%)
3) 2016–1.4M (↑ 44%)
4) 2017–1.7M (↑ 21%)
5) 2018–2.6M (↑ 53%)

Streaming share of total viewership by year:
1) 2014–0.5%
2) 2015–0.9%
3) 2016–1.3%
4) 2017–1.5%
5) 2018–2.5%

Streaming viewers for Fox Sunday afternoon (YoY change):
1) 2017–115K
2) 2018–240K (↑ 108%)

Streaming viewers for NBC Sunday night (YoY change):
1) 2017–176K
2) 2018–318K (↑ 81%)

Streaming share of total viewership by network:
Thursday night (Amazon) — 3.4%
2) Sunday night (NBC) — 1.6%
3) Sunday afternoon (Fox) — 1.3%

Our prediction: Total streaming grows 50% YoY (3.9M) accounting for 3.5% of total viewership.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.