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State of the Screens

LeBron James’ Lakers move is crippling the NBA’s TV ratings

By January 30, 2019No Comments
The Lebron effect: NBA ratings on TNT are down 25% compared to last year.

Average viewership for NBA games on TNT (% change):
1) 2017–18–2.0M
2) 2018–19–1.5M (↓ 25%)

The big question: What impact does having both the games biggest star (Lebron) and their most dominant team (Golden State Warriors) out west have on ratings?

TNT games w/ Lebron during early time slot:
1) 2017–18–4
2) 2018–19–1 (↓ 75%)

Advertisers spent $3B during playoff games for the four major sports last season with the NBA getting the 2nd largest share.

Share of playoff ad revenue in 2018:
1) NFL — 62%
2) NBA — 24%
3) MLB — 10%
4) NHL — 4%

More #1: Sports OTT Landscape 2019

More #2: ESPN’s Ex-President Wants to Build the Netflix of Sports

More #3: Fox says it won’t buy back regional sports networks from Disney

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.