Why are they doing this? Anheuser-Busch has an exclusive on the alcohol category which prevents any other alcohol seller from buying nationally with CBS.

Details on 2019 Super Bowl buy for Yellow Tail:
1) Markets — 81
2) Household reach — 90%

Estimated $/spot for Super Bowl ads in local markets:
1) New York (WCBS) — $800K
2) Atlanta (WGCL) — $100K
3) Buffalo (WIVB) — $55K

Big spend: Anheuser-Busch is running 8 ads across 5.5 minutes during this year’s game.

You’re being very un-Dude: Acreage Holdings, a marijuana supplier where legal, was denied the option to advertise in this year’s game.

Video: ‘King of the Super Bowl’ on How to Make an Iconic Super Bowl Ad

Video: 35 years ago, this week — Apple runs “1984” TV ad during Super Bowl XVIII on CBS (h/t: @MediumBuying)

More #1: Super Bowl LIII Ad Tracker: All About the Big Game’s 2019 Commercials

More #2: The Best Super Bowl Ads: Experts Explain Which Are Touchdowns And Why

More #3: Amazon Seizes TV’s Biggest Stage, After Shunning Mass-Market Ads