Average time spent w/ media in Q3 according to Nielsen:1) 2018-Q3–10h 30m2) 2017-Q3–10h 30m
Michael BeachMarch 28, 2019
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In recent years, the battle between TV and digital agencies has been over the share of spend that each receives, but a new front has opened up with each fighting…
Michael BeachMarch 28, 2019
Head to head: Amazon beat out competitors such as HBO, Netflix, and Apple to win the rights to the upcoming Lord of the Rings series. Amazon was not even the…
Michael BeachMarch 21, 2019
YouTube will make ad inventory from its streaming pay-TV service (YouTube TV) available as a stand-alone during the upfronts. YouTube TV subscribers (YoY growth): 1) Jan-2018–300K 2) Jan-2019–1M (↑ 233%)…
Michael BeachMarch 21, 2019
Worth the time: Co-founder at Blinc Digital Group and friend of State of the Screens, Brienna Pinnow details how Facebook is shifting its video ad strategy to fit into the…
Michael BeachMarch 21, 2019
Frenemies: Top players in the TV advertising space are coming together around an open standard for addressable advertising set to launch in early 2020. Why this is necessary: TV networks…
Michael BeachMarch 21, 2019
Dish and DirecTV both were early entrants into the streaming pay-TV battle, but YouTube TV and Hulu Live are gaining fast.Streaming pay-TV providers by subscriber numbers (% of total):1) Sling…
Michael BeachMarch 12, 2019
The big idea: Traditional media companies such as Disney and Warner Media will not be ready to truly compete with Netflix for ≈ 18 months. In that time, Netflix will…
Michael BeachMarch 12, 2019
Wow: HBO considered buying Netflix back in 2007, but the price tag of ≈ $1.5B was thought to be too high! PSA: Netlix is currently worth $157B. Quote from Michael…
Michael BeachMarch 12, 2019
Nielsen released some interesting data for reach by screen.Unique audience for 18–49 demo:1) TV only — 59%2) Cross screen — 27%3) Digital only — 14%
Michael BeachMarch 12, 2019
