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State of the Screens

Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

By February 28, 2019No Comments

Key numbers from Roku’s Q4 earnings:
1) 8M
active accounts added in 2018
2) 27M total active accounts
3) 77% YoY increase in ad revenue
4) Ad impressions more than doubled vs. 2017

Why this matters: Ad supported streaming video is booming and companies like Tubi, Pluto, Amazon, and Roku are well positioned to reach the rewards.

Example #1: Viacom thinks that Pluto could build a $1B ad business in the coming years.

Watch: Viacom CFO Wade Davis Sees Strong Future in ‘Free Price Point’ TV Bundles

Example #2: Tubi recently reported that view time increased 430% greater in 2018 vs. 2017 and that December alone was larger than all of the previous year.

More #1: Viacom Building Formidable Ad-Supported Alternative For Hollywood’s Digital Future

More #2: AVOD gold rush puts TV advertising on verge of huge 2019

More #3: Ad-Supported Streaming Services Find New Footing in Hollywood

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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